Sponsorship & Placement Deal Tracker

The problem this kills

You buy sponsorships everywhere - a podcast read here, a newsletter slot there, a booth at a conference, a placement in someone's roundup. Each one has a cost, a run date, a creative deadline, and a list of promised deliverables. And each one is tracked in a different email thread, a different spreadsheet tab, or someone's head.

So the predictable things happen. Creative gets submitted late and the slot ships without your ad. A "guaranteed" placement quietly never runs and nobody notices until the vendor invoices you for it. You pay full price for half the deliverables. And when finance asks "what did we actually get for the $40K we spent on sponsorships last quarter?" you spend two days reconstructing it from inboxes.

This tool gives every deal one home: cost, deliverables, run dates, creative deadlines, and results - with alerts before deadlines slip and a hard rule that nobody pays an invoice until a manager confirms the placement was actually delivered as promised.

What you'll build

A private web app, just for your team, that:

• Lets you enter a sponsorship deal: vendor, placement type, cost, run dates, creative deadline, and the exact deliverables promised.
• Tracks every deliverable and deadline, and emails you a warning before creative is due or a run date arrives with nothing submitted.
• Flags undelivered placements - a run date passed but no result was logged.
• Lets you log results (impressions, clicks, conversions) and automatically computes cost-per-result and ROI.
• Routes each deal for a manager to approve the commitment up front, and again to confirm "delivered as promised" before the invoice is cleared for payment.
• Exports a clean spend + fulfillment + ROI CSV in the exact columns your finance system expects.

Can't get an API into your existing systems yet? No problem. The plan includes a fallback that imports your deals and results from CSV or a Google Sheet and exports the finance-ready CSV - so you can run the whole thing today.

What's inside the Implementation Plan

The plan is a complete, paste-and-go runbook for an AI coding agent (Claude Code). You don't write code - you paste, answer questions, and approve.

• It starts by interviewing you about your business. Before it builds anything, the agent asks how you buy sponsorships today, what your vendors and placement types are called, how your deliverables and costs are structured, your real volumes, and your exact approval rules. Then it tailors the data model and every later step to your answers - this is a tool shaped to how you work, not a generic template.
• A step-by-step build: database, login, the deal entry screen, deliverable + deadline tracking, the alerts, the results + ROI math, the approval gates, and the CSV export.
• Every step ends with a ready-to-copy prompt you paste into the agent.
• A verification checklist so you know it actually works, plus the CSV import/export fallback path.

The governance it includes (this is the point)

Anyone can build a spreadsheet. The reason to build this is the controls, baked in from the start:

• Login so only your team can open the tool.
• Row-level security so each organization only ever sees its own deals - the database enforces it, not just the screen.
• A full audit trail - who entered each deal, who approved it, who logged results, and when.
• A hard human-in-the-loop approval gate - the tool drafts and tracks, but a manager must approve the deal commitment, and must confirm "delivered as promised" before any invoice is cleared for payment. The AI never green-lights a payment on its own.
• Duplicate guards so the same deal can't be entered twice (the dedupe key is vendor + placement + run date).

Who it's for

Marketing operations people who buy sponsorships and placements across many vendors and are tired of chasing creative deadlines, eating undelivered placements, and rebuilding ROI from scratch every quarter. If you live in spreadsheets and email threads and want one trustworthy source of truth - with a real approval gate finance can lean on - this is for you.

You've got this - paste the first prompt and let the agent interview you.