Marketing North-Star Scorecard with Alerts
Track every key marketing metric against its target and its pace, color-code on/off-track, and email an alert the moment a number slips - so problems surface mid-month, not at the review.
A private team scorecard that imports your metrics, computes attainment and pace, flags off-track numbers, waits for an ops approval, then emails leadership a clean scorecard with alerts on the misses - plus a one-click CSV export.
Before you start
- A free Vercel account
- A free Supabase account
- A free Resend account (with a verified sending domain or test address)
- A weekly metrics CSV (metric, target, current value, period)
The problem this kills
You set monthly and quarterly targets. Then the month quietly slips by. Lead volume is soft in week two, pipeline is behind pace by week three - but nobody notices until the review, when it's too late to do anything but explain.
The numbers usually exist. They're just scattered across a dashboard tab, a spreadsheet someone updates on Fridays, and three different tools. By the time anyone lines them up against the targets, the month is gone.
This tool lines them up for you - automatically, every week - and shouts when something is falling behind, while there's still time to react.
What you'll build
A private web app for your marketing team that:
- Imports your weekly metrics from a simple CSV (metric, target, current value, period).
- Computes attainment (how far you are toward the target) and pace (how far you should be by this point in the month or quarter).
- Color-codes every metric green / yellow / red against thresholds you set.
- Holds a human approval gate - marketing ops reviews the scorecard, adds context notes to any red flags, and approves before anything goes out.
- Emails leadership the approved scorecard with alerts called out on the misses, via Resend.
- Exports a clean scorecard CSV in whatever columns your reporting needs.
What's inside the Implementation Plan
The plan opens by interviewing you about your business - your actual metrics and their names, your period cadence (monthly vs quarterly), how you define "on track," your thresholds, and your messy edge cases (metrics where lower is better, metrics with no clean target, mid-period target changes). It reads a short tailored spec back to you and waits for your thumbs-up before it builds anything. You get a scorecard shaped around how your team actually runs - not a generic template you have to bend to fit.
From there it walks you, one copy-paste prompt at a time, through standing up the database, the import, the pace-and-attainment math, the color-coded scorecard screen, the approval gate, the Resend alert email, and the CSV export. Every step ends with a prompt you paste straight into your AI coding agent.
The governance it includes (this is the point)
- Login so only your team can open the scorecard.
- Row-level security so each organization only ever sees its own metrics.
- A full audit trail - who imported, who approved, who sent, and exactly when.
- A human-in-the-loop approval gate - the app drafts the scorecard and the alerts; a person reviews, annotates, and approves before a single email reaches leadership.
- Duplicate guards - one metric has exactly one record per period, so a re-imported CSV updates rather than double-counts.
Who it's for
Marketing ops pros and marketing leaders who manage to monthly or quarterly targets and are tired of finding out about a miss at the review. If you can keep a spreadsheet of metrics and targets, you can run this plan.
You've got this - paste the first prompt and let the agent interview you.